Our Primary Goal is to Maximize Your ROI

At SKM Lists, we focus on the techniques to ensure success in all markets. SKM Lists is a leader in the Direct/Interactive Behavioral Marketing field.

Marketing Services Include:

• Email Marketing
• Direct Mail Marketing
• Telemarketing
• List Management
• List Brokerage
• Database Marketing Services
• Data Appends & Data Hygiene

We focus on the techniques to ensure success.

We provide file construction and editing to help you get the most in-depth knowledge of your customers and the maximum selections for list rental. We handle the simple details of media conversion as well as complex data analysis. Our technology department is able to reconstruct, improve, organize, merge or purge data allowing your list to be more valuable and marketable to potential marketers.

BEHAVIORAL TARGETING

SKM Lists utilizes cutting edge behavioral marketing techniques to realize the best results and highest return on investment (ROI) for our clients.

What is Behavioral Targeting

Behavioral Targeting (BT) is an advertising methodology in which an advertiser’s creative is shown to users based on the sites they visit and/or what the user does on those sites.

The network or publisher creates behavioral segments based on where the user has gone and/or what they have done on various web pages. These are typically broad based descriptions like “Auto Enthusiasts” or “Education”, but they can also be very specific to an advertiser like “Users who visited an auto website and requested a local dealership, but did not fill out a contact form”. Another example is a segment based on users who have searched for an advertiser’s company name or product name.

Type 1) Based on website visited.
This is the most common type of Behavioral Targeting. In this case behavioral segments are developed by aggregating users who have gone to specific web sites that have very targeted content.

For Example: Users who frequent AutoByTel.com and Cars.com or the auto section of Answers.com would become part of the “Auto Shoppers” segment. Then, these users are re-targeted when they are found on other more general content type sites. This results in an increased reach to users who are in-market for a particular advertiser.

Type 2) Based on content read.
This type of Behavioral Targeting develops behavioral segments by finding users who have searched for your product using specific keywords or have read content with specific keywords in it.

These keywords will be similar to the keywords you use for your search campaigns and will net similar increases in performance for a campaign when compared to Run of Network campaigns.

For example, if a user was reading an article about the introduction of a new car model , the BT technology could target the top five keywords that surround the key concept of that page.

Type 3) Based on similar interests.
The goal is to use BT to let you send the appropriate message to each user based on where they are in your product sales cycle. Using BT to deliver relevant messages is the most efficient use of your advertising dollars.

Simply put, a consumer visiting your web site is the most powerful behavior that consumer could show you. Behaviorally targeted email campaigns dramatically increase website visitors and conversions.